California business Fit Fire offering Fitness and Firearms Instruction: Safety First!
Train Hard, Stay Dangerous
We train for readiness.
My name is Juan Riley Zamora, founder of FitFire Enterprises—a mission-driven training system forged through years in the trenches of strength coaching, mobility mastery, and firearms instruction.
I believe in preparing for the unknown with discipline, precision, and grit. Every rep, every round, every breath is intentional.
“Train Hard. Stay Dangerous.” isn’t a tagline—it’s a mindset.
Whether you’re stepping into the gym or onto the range, you’re stepping into the fight to become harder to kill and stronger to serve.
I coach those who want to live ready—not just for sport, but for life.
It’s about being prepared.
"Welcome to FitFire.
Let’s get to work"
Contact Us
Contact Us
Better yet, see us in person!
If you have questions about our fitness training programs at
Fit-Fire Enterprises,
feel free to send us a message.
Our team, specializing in mobility and strength workouts as well as tactical fitness firearms,
We will certainly get back to you as soon as possible.
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